Tag Archives: talk to a reporter

Treating a reporter well: a case study

9 Dec

Scientists wear many hats, and taking the time to talk to a reporter adds one more task to their day or week. So I’m especially grateful when scientists make it easier to do my job and get the facts right.

Here’s the backstory from earlier this week: I had some particularly thorny questions and wasn’t quite sure who my best source might be for a story I was working on. I’ll fictionalize the topic– I needed to know whether pixie dust might be a good alternative for fueling rocket ships. Although one scientist didn’t respond by either phone or email, several others provided me with what I needed by doing a few simple things, ones that didn’t take a lot of time or effort– at least they didn’t seem to.

  • Point 1: Speak with authority on what you know but admit what you don’t.  When Scientist A called me back (promptly– serious bonus points), he said, “Look I’m an expert on pixie dust but not rocket ships, so I can’t really comment on the paper as a whole. But when you consider the pixie dust, you have to consider several issues.” Although a partial answer, it helped me look for what I really needed, a rocket ship expert.
  • Point 2: A response that says you don’t have time is better than no response. A couple of researchers got back to me and said, “Sorry, I’m swamped. I really can’t help you.” If you do that promptly, that helps me: I know that I need to find someone else right away rather than waiting and hoping that you will get back to me. A couple others got back to me with answers after mentioning that they were traveling or out of the office. I don’t expect that scientists will check in with me while they’re on vacation, but it’s great when they’re willing to take the time to do it.
  • Point 3: When you can’t answer my question but you know someone who can, I’m grateful for a name I can stick into Google. Another scientist– who wasn’t a full expert on alternate rocket ship fuels– forwarded my email to a colleague on another continent. I’m grateful when a scientist, particularly one I’ve never talked to before, is willing to go out of her way and do that. But even if you’d rather not stay involved in my question, if you know of someone off the top of your head, I appreciate learning about someone whom I can chase down on my own.

Fellow science journalists, what would you add to my list?