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Treating a reporter well: a case study

9 Dec

Scientists wear many hats, and taking the time to talk to a reporter adds one more task to their day or week. So I’m especially grateful when scientists make it easier to do my job and get the facts right.

Here’s the backstory from earlier this week: I had some particularly thorny questions and wasn’t quite sure who my best source might be for a story I was working on. I’ll fictionalize the topic– I needed to know whether pixie dust might be a good alternative for fueling rocket ships. Although one scientist didn’t respond by either phone or email, several others provided me with what I needed by doing a few simple things, ones that didn’t take a lot of time or effort– at least they didn’t seem to.

  • Point 1: Speak with authority on what you know but admit what you don’t.  When Scientist A called me back (promptly– serious bonus points), he said, “Look I’m an expert on pixie dust but not rocket ships, so I can’t really comment on the paper as a whole. But when you consider the pixie dust, you have to consider several issues.” Although a partial answer, it helped me look for what I really needed, a rocket ship expert.
  • Point 2: A response that says you don’t have time is better than no response. A couple of researchers got back to me and said, “Sorry, I’m swamped. I really can’t help you.” If you do that promptly, that helps me: I know that I need to find someone else right away rather than waiting and hoping that you will get back to me. A couple others got back to me with answers after mentioning that they were traveling or out of the office. I don’t expect that scientists will check in with me while they’re on vacation, but it’s great when they’re willing to take the time to do it.
  • Point 3: When you can’t answer my question but you know someone who can, I’m grateful for a name I can stick into Google. Another scientist– who wasn’t a full expert on alternate rocket ship fuels– forwarded my email to a colleague on another continent. I’m grateful when a scientist, particularly one I’ve never talked to before, is willing to go out of her way and do that. But even if you’d rather not stay involved in my question, if you know of someone off the top of your head, I appreciate learning about someone whom I can chase down on my own.

Fellow science journalists, what would you add to my list?

Almost Saturday Science Videos and more: Playing with the periodic table

19 Nov

Somehow Facebook, Twitter and my ongoing addiction to NPR have all pointed to fun chemistry science media today. This morning, I was just about to get out of bed when I heard this segment on NPR’s Morning Edition: Planet Money: Why Gold? Planet Money and a Columbia University chemical engineer play bingo with the periodic table to cleverly explain the origin of gold as the metallic basis of wealth.

Then there’s chemistry at a party: a fun little promotional video for science career put together by Marie Curie Actions at the European Commission Research (Hat tip: The Scientist‘s Naturally Selected blog). My favorite segue:  Hydrogen and Neon have  “No Attraction,” but Carbon enters the room to attract four happy Hydrogens. Those poor noble gases are just destined to die alone.

Finally, I picked this up via Facebook: your periodic table tie-in to Harry Potter mania this weekend. Enjoy “The Elements” courtesy of Daniel Radcliffe. Awesome.

Making sense of 200,000 gallons per day

11 May

View of the Gulf Oil Slick from the Terra satellite Credit: NASA/Earth Observatory/Jesse Allen, using data provided courtesy of the University of Wisconsin’s Space Science and Engineering Center MODIS Direct Broadcast system.

How much? It’s one of those basic journalism questions, but when it comes to many science stories, it can be a tough one to answer in meaningful way. In most of my writing and reporting, I’m trying to find analogies to describe features smaller than the eye can see. But on the macroscale– like with the current oil spill in the Gulf of Mexico– comparisons are equally challenging.

This weekend, NPR’s On The Media looked at how reporters have characterized the size, scope, and political implications of this environmental disaster. Here’s a piece of the size discussion:

BROOKE GLADSTONE: Jackie Savitz, a senior scientist with Oceana, an international ocean conservation association, says that describing the scale of the leak in geographical terms, or how it looks from outer space, gives the public an incomplete understanding of the spill’s true dimension.

JACKIE SAVITZ: It may paint a picture of an area on the surface of the ocean that’s the size of Delaware, to the exclusion of all that area down below the surface, where lots of fish and other marine animals live who are also being exposed to the contamination. It might be more telling to think of it in terms of volume, like how many Olympic-sized pools is that or how many stadiums would that be, or what lake might that be equivalent to.

BROOKE GLADSTONE: Does the fact that can see it from space actually convey anything meaningful?

JACKIE SAVITZ: Most people don’t really have a sense of how far away space is, and even when you say it I’m not really sure how far away you’re talking about. Is it a satellite that’s circling the Earth or are you seeing it from the moon, right?

Yet another reminder to think carefully about analogies to thread that needle between cliche and useful comparison.

Listen to the whole segment here.

Five great science blogs

10 May

Blogging is tricky and developing a good one requires both a command of the topic and a unique and entertaining angle. That’s a tough balance, but as far as I’m concerned, each of these five science blogs get it right.

  • Not Exactly Rocket Science: Written by British science writer Ed Yong, the majority of these posts are based on a single scientific study. Yong finds some new quirky finding and describes what it means for the everyday person. Though science journalists often lament that science news is disappearing, this is one format where reporting on new studies is alive and well.
  • I think of Pillownaut as the classic weblog. As an astronaut for NASA, she has a fascinating job and she’s entertaining. As a result, the journal concept works. I want to hear exactly what she’s thinking about.
  • Cocktail Party Physics: I’ve never met Jennifer Ouellette, but anyone who writes about both science and Buffy the Vampire Slayer gets serious props in my book. This blog involves a few other contributors, too, but it really is my favorite type of conversation, the rambling type that you might have at a bar or party with a smart new friend.
  • Science journalist Carl Zimmer has won a major science journalism award for his blog, the Loom. It’s exactly the right mix of telling his readers where he’ll be appearing next, new science information, and a wonderful gallery of science-based tattoos.
  • At Smithsonian’s Surprising Science blog, Sarah Zielinski also serves up news along with analysis. I particularly like a recent post where she picked up on a  study in which a researcher argued that animals filmed in documentaries have a right to privacy. I tend to agree with her that any violation of privacy is probably outweighed by the increased public awareness for the needs of animals, but I’m glad she highlighted it.

With so many great science blogs out there, what are your favorites?